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Brand + Comms Manager, LA&C

June 4, 2026

About the position

This is a high-impact role at the center of Taco Bell’s growth across Central America, where bold brand thinking meets hands-on market execution. This role will influence performance across some of the region’s most dynamic markets while directly shaping how Taco Bell shows up across culture, media, and guest experiences. The Brand + Comms Manager for Latin America & the Caribbean (LA&C) – Central America is responsible for supporting Taco Bell franchisees and their marketing teams across Central America, ensuring strong execution of the brand, calendar, and commercial strategy within each market. This role serves as the primary marketing partner for Guatemala, Costa Rica, El Salvador, and Panama, helping markets plan proactively, execute effectively, and build stronger local marketing capability over time. In addition to market leadership responsibilities, this role will act as a regional subject matter expert in Paid, Owned, and Earned (POE) communications strategy to help elevate how Taco Bell shows up across media, social, and culture throughout Latin America & the Caribbean. The ideal candidate is equal parts: Brand builder, Operator, Coach, and System thinker. At its core, this role is about delivering impact today while shaping the future of how marketing works across the region. This role reports to the LA&C Marketing Director.

Responsibilities

Serve as the lead marketing partner for Central America markets (Guatemala, Costa Rica, El Salvador, and Panama), supporting franchisees and local marketing teams in planning and executing the Regional Marketing Forum (RMF) calendar
Drive proactive marketing planning across assigned markets, ensuring strong clarity in priorities, campaign timing, media support, and execution readiness
Build capability within franchisee marketing teams by coaching on briefing, planning, agency management, creative evaluation, and performance measurement
Partner with franchisees and cross-functional teams to improve commercial performance through strong marketing execution and disciplined calendar management
Act as the regional subject matter expert for Paid, Owned, and Earned communications, helping shape best practices across media, social, influencer, PR, and content strategy
Help implement more integrated and scalable ways of working across agencies and partners, including Integrated Agency Team (IAT) models where appropriate
Collaborate closely with Digital, Operations, Finance, and Insights teams to ensure marketing decisions are connected to business outcomes
Identify opportunities to simplify complexity and improve repeatability in how marketing operates across markets

Requirements

5+ years in integrated marketing or media roles, preferably across multiple markets.
Strong background in media strategy, negotiations, and creative deployment across Paid, Owned, and Earned.
Experience managing cross-functional and cross-market teams.
Proven record of leading agency partnerships and delivering efficiency improvements.
Strategic thinker with hands-on capability to review creative and media execution.
Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Nice-to-haves

Fluency in Spanish is a plus

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag

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