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Brand & Content Marketing Manager

June 5, 2026

Community:

Texas Support Center

Address:

3501 Olympus Boulevard Dallas, Texas 75019

Pay Range

$102,700.00-$141,300.00+ Annual

Our Space. Your Impact.

At Lifespace, Our Space is more than a brand, it’s how we show up for our residents, our teams, and each other. It’s the standard we hold for every interaction, every message, and every experience we create.

We’re looking for a Brand & Content Marketing Manager who will bring that standard to life, own how our brand is expressed across every channel, every campaign, and every customer touchpoint. This is a role for someone who doesn’t just write content, but shapes how a brand is experienced, discovered, and trusted.

What You’ll Do

As the day to day steward of our brand, you will ensure that everything we put into the market is clear, consistent, and compelling while driving measurable engagement and conversion.

Brand Stewardship & Execution

Own and maintain brand consistency across digital, print, email, and social channels
Apply visual identity and voice standards across all content and campaigns
Manage and evolve the content and messaging library to ensure alignment and scalability

Content Development & Optimization

Write and edit high performing, AEO/SEO optimized content across:
- Web pages and landing pages
- Email and SMS campaigns
- Social media and paid media copy
- Sales collateral and campaign messaging
Ensure all content is aligned to brand standards and built for performance

Cross-Functional Collaboration

Partner with demand generation, lifecycle marketing, sales enablement, and creative teams
Translate campaign strategies into clear, conversion-oriented messaging
Adapt messaging for evolving platforms, including AI driven search and generative answer engines

Performance & Continuous Improvement

Lead content testing (subject lines, headlines, messaging variants)
Analyze performance and apply insights to improve engagement and conversion
Feed learnings back into messaging frameworks and content playbooks

AI & Emerging Channel Optimization

Create content designed for discoverability in AI-driven environments (Google AI Overviews, ChatGPT, Perplexity)
Apply structured content approaches (FAQ, How To, Speak able schema)
Leverage AI tools to enhance drafting, editing, and optimization workflows

What You Bring

5 to 8 years of experience in brand, content, or copywriting roles within an established brand system
A strong, diverse writing portfolio (web, email, SMS, social, sales collateral) demonstrating both creativity and performance impact
Proven ability to apply brand standards and messaging frameworks independently
Experience collaborating across marketing, sales, and creative teams

Technical & Operational Strength

Experience with content and project management tools (e.g., Monday.com, Airtable, or similar)
Proficiency with CMS and marketing platforms (e.g., WordPress, HubSpot, Marketo, Salesforce Marketing Cloud)
Hands-on experience using AI tools (e.g., ChatGPT, Claude, Gemini) in content workflows
Demonstrated experience optimizing content for AI search and citation environments

Ready to Make an Impact?

If you’re ready to shape a brand that truly connects—and create content that performs across today’s most dynamic platforms, we want to hear from you. Apply today and help define Our Space.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW:
Lifespace Communities, based in Dallas, Texas, is one of the nation’s top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.

Equal Opportunity Employer

If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...