Commercial Market Research Analyst

About Stark

Stark builds the world’s most powerful electric motorcycles. From the VARG MX to the road-legal VARG EX & SM, our bikes have won world championships and are engineered to outperform anything with a combustion engine.

We’re based in Sant Boi, Barcelona, growing fast (77% year-on-year), and building a team that will take us even further. If you want to work on a product that people are genuinely obsessed with, this is it.

Stark will become the global market leader in premium motorcycles. Building premium motorcycles requires innovation and we need your help to make us succeed in building the backend for our AI systems.

Our mission is to lead the way towards a sustainable motorcycle industry, by reducing plastic and CO2 pollution.

This will be achieved by building sustainable products that are superior to traditional technology in terms of Performance, Emotion and Design.

The Role

The Market Research Analyst provides reliable, structured, and data-driven market intelligence to guide Stark Future’s commercial and Go-to-Market decisions.

The role supports leadership, commercial, and territory teams by delivering insights on partner landscapes, vehicle segments, market size, market share, competitive dynamics, and EV readiness across regions and countries. By combining partner research with vehicle and market analysis, the role enables Stark Future to prioritise the right regions, countries, segments, and partners, ensuring resources and investments are focused where they will generate the highest impact.

Through rigorous research, clear analysis, and high data quality, the Market Research Analyst helps Stark Future make informed decisions on market entry, network expansion, partner development, and Go-to-Market execution, reducing risk and accelerating sustainable growth.

What You’ll Do Market, vehicle & competitive intelligence

  • Analyze regional and country-level vehicle markets to support commercial and Go-to-Market prioritization, including:
    • Total addressable market (TAM), segment mix, and growth trends.

    • Vehicle categories (MX, Enduro, SM, Adventure, Street, ATV, Trial, Moped).

    • EV penetration, adoption speed, and regulatory readiness.

    • Competitive landscape, OEM presence, and relative market share.

  • Identify high-potential regions, countries, and segments to guide market entry, expansion sequencing, and resource allocation.

  • Deliver clear market insights and recommendations to Commercial, GTM, and Sales leadership.

Partner landscape & research
  • Map the addressable partner ecosystem per territory (dealers, distributors, experience centres, workshops, rental and e-commerce partners).

  • Research potential partners using public and industry sources to assess:
    • Brand portfolio and positioning.

    • Sales, showroom, workshop, and aftersales capability.

    • EV readiness, compliance, and demo capability.

  • Build and maintain structured longlists and shortlists aligned with market potential and coverage strategy.

Commercial & Go-to-Market decision support
  • Support market entry and expansion planning with data-driven inputs:
    • Market size and share assumptions.

    • Segment focus and volume potential.

    • Partner network requirements and risk flags.

  • Provide structured inputs for commercial reviews:
    • Market and partner pipeline by region and country.

    • Current vs potential tier distribution.

    • Priority markets and partners for activation or reinforcement.

Data quality, systems & reporting
  • Ensure high-quality, up-to-date market and partner data in CRM / Admin systems.

  • Produce clear dashboards and reports on:
    • Market size, share, and segment trends.

    • Partner coverage vs addressable market.

    • Competitive and EV market insights.

  • Coordinate with Commercial, Sales, Finance, Training, and Onboarding teams to validate data and assumptions.

What you will bring to Stark

Core competencies
  • Market and vehicle industry analysis

  • Partner and network assessment

  • Strong analytical and structuring skills

  • Ability to translate data into clear commercial recommendations

  • High attention to detail and data quality

  • Cross-functional collaboration

  • Clear communication and presentation skills

  • Proactive and curious mindset

Performance criteria
  • Clear market and partner insights delivered to support regi
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