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Content Strategist (Remote)

July 6, 2026

Job Summary

The Content Strategist will lead the development of content strategy for key environments such as apple.com, Retail stores, partner digital and partner brick-and-mortar stores. This role will be responsible for ensuring these strategies connect to media and advertising initiatives, in order to drive a seamless end-to-end customer experience in a world of agentic shopping.

Key Qualifications

Deep understanding of content strategy (10 years of experience) including content models, hierarchy, formats, SEO, and answer engine optimization (AEO) — including how large language models, AI assistants, and agentic search systems surface, interpret, and prioritize content.
Fluent in leveraging analytics and insights to inform content strategy, develop KPIs, and measure performance across traditional and AI-driven discovery channels.
Skilled at crafting strategies for different platforms (ex/websites, social), and across platforms (ex/digital and in-store).
Ability to interrogate briefs, understand the fundamentals of an ask, and deliver a thoroughly pressure-tested, clearly articulated position — including how that content will be interpreted and represented by AI systems acting on behalf of users.
Expertise in developing frameworks including, but not limited to, customer journeys — and an understanding of how agentic search is compressing and reshaping those journeys.
Ability to partner with internal teams to optimize use of existing content while assessing the need to develop new content based on customer needs.
Experience working with Brand Strategists, Connection Planners, Creative, UX and Media/Comms teams to deliver exceptional work.
Proficient in presentation development including the simplification of complex ideas, clear linear narrative and actionable next steps.
Proven leadership skills required to successfully advocate for work across diverse, cross-functional teams.
Comfortable operating at many levels — from transformational strategic thinking around the future of AI-driven discovery, to detailed content recommendations optimized for answer engines.

Description

Translate business and consumer insights into clearly articulated content strategies (with input from Brand, Brand Strategy, Analytics and Insights teams).
Deliver creative briefs that inspire creative teams and provide clear direction on the most impactful content to make.
Work cross-functionally to develop a common language and understanding of success metrics, and partner closely with data science teams to assess the impact of the work.
Support the integration of content into comprehensive digital online and in-store experiences to enable cross-marketing and avoid duplication of efforts.
Successfully align teams around ideas and steer the direction of work over, sometimes over an extended period of time (in partnership with Cross-Functional and Project Management).

Education

Bachelor's Degree preferred

Hours may fluctuate on project needs.
Please be aware that rates are determined by the job requirements, responsibilities, and physical work location.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...