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Copywriter - International/Casino
<p><strong><span style="color: #000000">What we’re building</span></strong><span style="color: #000000"> </span></p><p><span style="color: #000000">Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team passionate about learning, operating, and creating innovative products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we always act authentically. </span></p><p><span style="color: #000000"> </span></p><p><span style="color: #000000">Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps into a brand known worldwide as a leader in gaming, entertainment, and hospitality. We’re bringing that legacy into the digital space - ready to join us? <br><br></span><strong><span style="color: #000000">About the Role</span></strong></p><p><span style="color: #000000">As a Copywriter on the Creative Marketing team, you'll help shape how Hard Rock Digital connects with U.S. and Canadian audiences. You'll concept and craft copy that brings our brand to life across digital, social, CRM, and campaign environments - driving both product awareness (Casino) and cultural relevance in a new market (Canada). From punchy social captions to compelling email campaigns and in-app messaging, you'll help fans experience the thrill of Hard Rock Digital wherever they watch, play, or engage.</span></p><p style="min-height: 1.7em;"></p><p><span style="color: #000000">You'll collaborate closely with the creative team, and cross-functional partners to bring ideas to life and ensure every word aligns with our brand voice and resonates authentically with any audience. Your primary mission will be to support the writing and execution of copy across the full marketing mix, including Hard Rock Bet (Casino) and Hard Rock Bet’s launch into the Canadian market.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color: #000000">What You'll Do</span></strong></p><ul><li><p><strong><span style="color: #000000">Copy Production:</span></strong><span style="color: #000000"> Write and adapt copy for a variety of channels including social media, email, push notifications, in-app messaging, audio scripts, web, and digital advertising - tailored for Canadian and/or Casino audiences and market context.</span></p></li><li><p><strong><span style="color: #000000">Versioning & Adaptation:</span></strong><span style="color: #000000"> Execute multiple copy variations based on campaign briefs or master messaging, ensuring accuracy, consistency, and brand voice across all executions.</span></p></li><li><p><strong><span style="color: #000000">Quality Assurance:</span></strong><span style="color: #000000"> Proof and review copy assets for errors, ensuring every word is on-brand, grammatically sound, and compliant with regulatory requirements.</span></p></li><li><p><strong><span style="color: #000000">File Prep & Delivery:</span></strong><span style="color: #000000"> Prepare final copy for handoff, including proper formatting, versioning, and organization for various platforms and internal teams.</span></p></li><li><p><strong><span style="color: #000000">Collaboration:</span></strong><span style="color: #000000"> Work closely with designers, project managers, and marketing teams to meet deadlines and deliver cohesive, compelling creative.</span></p></li><li><p><strong><span style="color: #000000">Stay Ahead of Trends:</span></strong><span style="color: #000000"> Keep up-to-date with the latest copywriting trends and best practices in digital marketing, with a particular eye on the Canadian cultural landscape and iGaming industry.</span></p></li></ul><br><br><p><strong><span style="color: #000000">What We're Looking For</span></strong></p><ul><li><p><span style="color: #000000">3+ years of experience in copywriting, content writing, or a related creative discipline.</span></p></li><li><p><span style="color: #000000">A strong portfolio demonstrating multi-format copy execution across digital, social, and CRM channels - with clear attention to brand voice, audience awareness, and cultural context.</span></p></li><li><p><span style="color: #000000">Exceptional writing, editing, and proofreading skills in both English and Spanish across a range of channels and formats.</span></p></li><li><p><span style="color: #000000">Familiarity with AP Style as a baseline, with the flexibility to set it aside. Hard Rock Bet follows its own internal copy style guide, and our house rules take precedence. You should know AP Style well enough to navigate it, but you'll be writing to a brand voice that intentionally breaks some of its conventions.</span></p></li><li><p><span style="color: #000000">Proficiency with AI-powered writing and content tools (e.g., ChatGPT, Claude, Jasper, Copy.ai) and AI-enhanced editing tools (e.g., Grammarly Business, Hemingway). Comfort using AI to accelerate copy production, generate variations, and iterate quickly - while maintaining a strong editorial voice and brand standards.</span></p></li><li><p><span style="color: #000000">Detail-oriented with excellent organizational and time management skills.</span></p></li><li><p><span style="color: #000000">Well-versed in writing for digital platforms - social, email, push, in-app, web, and paid ads.</span></p></li><li><p><span style="color: #000000">Experience working in fast-paced, deadline-driven environments.</span></p></li><li><p><span style="color: #000000">Familiarity with asset management systems and copy file organization best practices.</span></p></li><li><p><span style="color: #000000">Collaborative mindset with experience working alongside designers, marketers, and product teams to refine creative approaches.</span></p></li><li><p><span style="color: #000000">An understanding of or willingness to get up to speed on Canadian market nuances, cultural sensitivities, and iGaming regulatory requirements.</span></p></li><li><p><span style="color: #000000">A passion for or interest in the iGaming industry is a significant advantage.</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color: #000000">What We Offer</span></strong></p><p><span style="color: #000000">We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to: </span></p><ul><li><p><span style="color: #000000">Flexible vacation allowance. </span></p></li></ul><ul><li><p><span style="color: #000000">Remote or Hybrid Flexibility</span><strong><span style="color: #000000">:</span></strong><span style="color: #000000"> Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin or Florida headquarters, or a hybrid arrangement. </span></p></li></ul><ul><li><p><span style="color: #000000">Innovative Environment: Join a team that thrives on pushing boundaries </span></p></li></ul><ul><li><p><span style="color: #000000">Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth. </span></p></li></ul><ul><li><p><span style="color: #000000">Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives. </span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color: #000000">Roster of uniques</span></strong><span style="color: #000000"> </span></p><p><span style="color: #000000">We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer). </span></p>