Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else.<br><br>If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join OneDigital.<br><br><strong>Our Newest Opportunity: <br><br></strong><strong>AI-First Role: </strong>This is not a role where AI is a nice-to-have. You will be expected to use AI tools daily, build AI-powered workflows, own our generative engine visibility strategy, and continuously raise the bar on what a small team can deliver. If you are not already working this way, this is not the right fit.<br><br><strong>About OneDigital<br><br></strong>OneDigital is one of the nation’s fastest-growing insurance brokerage and financial services firms, serving thousands of employers across Employee Benefits, Property & Casualty, Retirement & Wealth Management, HR Consulting, and PEO. We are not just adopting AI — we are building our business around it. From our Bombora-powered intent platform (SIGNAL) to our internal Impact Studio and AI Coworker programs, we are transforming how we grow, serve clients, and develop our people. And we are determined to be the employer benefits and HR firm that ChatGPT, Claude, Gemini, and Perplexity cite when someone asks who the best is. This role is central to making that happen.<br><br><strong>The Opportunity<br><br></strong>We are looking for a Digital Marketing Consultant who leads with AI and delivers with data. You will own digital acquisition performance across multiple channels, build AI-powered operating systems that multiply team output, and spearhead OneDigital’s generative engine optimization (GEO) strategy — ensuring that when buyers, employers, and advisors ask AI models for recommendations in our space, OneDigital is the answer. Traditional SEO got you to the top of a search results page. This role is about getting to the top of the model’s mind.<br><br><strong>What You’ll Do<br><br></strong><strong>Core Responsibilities:<br><br></strong><ul><li>Own and continuously optimize multi-channel digital acquisition strategy across paid, organic/SEO, content, email, and partnership channels — using AI tools to accelerate analysis, testing, and execution at every layer</li><li>Build AI-powered reporting frameworks and performance dashboards that give leadership real-time visibility with less manual effort and faster cycle times</li><li>Develop and execute 6–12 month AI-integrated digital growth roadmaps aligned to practice-specific and enterprise growth priorities</li><li>Partner cross-functionally with analytics, product, design, and practice leadership to improve website experience, content strategy, and conversion performance</li><li>Identify and pilot net-new revenue and lead generation opportunities — including marketplace partnerships, content-driven demand, and AI-assisted intent-based outreach through SIGNAL</li><li>Run structured experimentation (A/B testing, channel mix shifts, AI-generated content variants) and translate results into clear recommendations for leadership<br><br></li></ul><strong>AI-Specific Responsibilities (Mandatory):<br><br></strong><ul><li>Design and deploy AI-powered content workflows — using LLMs to generate, test, and optimize campaign copy, landing pages, and thought leadership content at scale</li><li>Build and maintain AI-assisted QA systems for content accuracy, brand consistency, and SEO compliance — with human-in-the-loop review at key checkpoints</li><li>Leverage Bombora intent signals through SIGNAL to build AI-informed prospect targeting models; automate lead scoring and routing in partnership with sales operations</li><li>Develop automated reporting pipelines that reduce manual data pulls and free team capacity for higher-order strategic work</li><li>Integrate AI tools (ChatGPT, Claude, Gemini, Copilot, custom GPTs) into sprint workflows, creative briefing, keyword research, competitive analysis, and performance commentary</li><li>Pilot and evaluate emerging AI marketing tools on a quarterly basis; document what works and scale it across the team</li><li>Serve as an internal AI adoption champion — training colleagues on new tools, sharing results, and pushing the team’s collective capability forward<br><br></li></ul><strong>Generative Engine Optimization & AI Model Visibility (Mandatory):<br><br></strong><strong>New Frontier: </strong>Search is no longer just Google. Buyers are asking ChatGPT, Claude, Gemini, and Perplexity who to call for employee benefits, HR consulting, and risk management. This section of the role owns that frontier.<br><br><ul><li>Own and execute OneDigital’s Generative Engine Optimization (GEO) strategy — the discipline of ensuring our brand, content, and expertise are cited, surfaced, and recommended by large language models (LLMs) across ChatGPT, Claude, Gemini, Perplexity, Copilot, and emerging AI search platforms</li><li>Audit how OneDigital currently appears (or fails to appear) in AI model responses for high-value queries in our category — employee benefits, HR consulting, insurance brokerage, workforce AI, and related topics — and build a systematic improvement plan</li><li>Develop and execute a content authority strategy designed to make OneDigital the most-cited, most-referenced, and most-recommended brand in our space across AI platforms — including the ‘State of the American Employer’ research series, executive thought leadership, and data-driven industry content</li><li>Build structured data, schema markup, and content architecture that makes OneDigital’s expertise machine-readable and model-friendly — including FAQ schema, how-to content, entity optimization, and authoritative source development</li><li>Establish a repeatable GEO testing and measurement framework — tracking OneDigital’s presence and position in AI-generated responses over time, with regular reporting to senior leadership</li><li>Partner with content, PR, and thought leadership teams to place OneDigital’s insights in the high-authority publications and platforms that AI models pull from most — including trade press, research repositories, and industry databases</li><li>Monitor and respond to the evolving GEO landscape — including changes in how ChatGPT, Claude, Gemini, and Perplexity surface brand recommendations — and adjust strategy accordingly</li><li>Build OneDigital’s Wikipedia presence, third-party citation footprint, and digital knowledge graph so AI models have clean, consistent, authoritative data to draw from when referencing our brand<br><br></li></ul><strong>What You Bring<br><br></strong><strong>Required:<br><br></strong><ul><li>6+ years of digital marketing, growth, or acquisition experience with demonstrated P&L ownership or direct revenue accountability</li><li>Proven, hands-on experience integrating AI tools into real marketing workflows — not experimentation, but execution</li><li>Direct experience with or deep understanding of Generative Engine Optimization (GEO), AI Search Optimization (AIO), or answer engine optimization — this is a fast-moving field and we expect you to be in it</li><li>Fluency in GA4, Looker, Tableau, Power BI, or similar BI platforms; ability to move from raw data to executive-ready narrative</li><li>SEO strategy and organic search expertise at scale — including technical SEO, schema markup, entity optimization, and content authority building</li><li>Experience building financial models and growth roadmaps that tie marketing investment directly to business outcomes</li><li>Strong executive communication skills — you can make complexity simple and recommendations clear<br><br></li></ul><strong>Strongly Preferred:<br><br></strong><ul><li>Working knowledge of LLMs and prompt engineering — you understand how models are trained, what signals they weight, and how to build content that earns model trust</li><li>Experience auditing brand presence in AI model outputs and developing strategies to improve citation frequency and accuracy</li><li>Familiarity with structured data, knowledge graph optimization, and entity SEO as it applies to AI model training and retrieval</li><li>Experience with intent data platforms (Bombora, 6sense, or similar) and AI-assisted lead generation</li><li>Familiarity with marketing automation platforms, Salesforce CRM, and workflow automation tools (Zapier, Make, or similar)</li><li>Bachelor’s degree in Business, Marketing, or a related field<br><br></li></ul><strong>Who You Are<br><br></strong>You do not wait for a playbook — you write it. You understand that the rules of digital visibility are being rewritten right now, and you want to be the person who writes OneDigital’s chapter. You see AI not as a threat to good work but as the multiplier that lets you do more of it — and as the new front door through which buyers find the brands they trust. You hold the human dimension of your work seriously: the clients, the producers, the teams who depend on what you build. And you want to be part of something that measures success by the impact it creates for people, not just the metrics it moves.<br><br><strong>On Human Judgment: </strong>AI handles the volume. You bring the wisdom. At OneDigital, AI tools are built to expand what people can do — not replace what people must decide. This role requires strong human judgment, ethical awareness, and the ability to know when to trust the model and when to override it.<br><br><strong>What We Offer<br><br></strong><ul><li>Comprehensive benefits package including medical, dental, vision, 401(k) with match, and life insurance</li><li>Generous PTO, flexible work arrangements, and a remote-friendly culture</li><li>Full access to OneDigital’s AI platform stack: SIGNAL (Bombora intent), Impact Studio, Centro, and AI Coworker programs</li><li>Dedicated budget and time for AI tool exploration, GEO research, and professional development</li><li>A seat at the table on high-visibility, enterprise-wide growth and AI transformation initiatives</li><li>A company culture grounded in servant leadership, continuous learning, and doing right by people<br><br></li></ul>The typical base pay range for this role nationwide is $115,000 to $120,000 per year.<br><br>Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company’s performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.<br><br>To learn more, visit: www.onedigital.com/careers<br><br>OneDigital is an equal opportunity employer. Not only as a matter of standard, but to honor and celebrate our differences. We believe that the power of ONE starts with you. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. Ensuring our people feel <strong>seen, valued, respected, and supported</strong> is fundamental to our core values and business goals.<br><br>OneDigital provides equal employment opportunities to all employees and applicants for employment regardless of their: veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation and related medical conditions), national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics) or any other category protected by federal, state or local law (collectively, “protected characteristics”). A copy of the Federal EEO poster is linked here.<br><br>Pursuant to local Fair Chance Ordinances, we will consider qualified applications with arrest or conviction records for employment. For applicable candidates, the following ordinances are linked here to inform you of your rights as an applicant:<br><br>City and County of San Francsico<br><br>City of Los Angeles<br><br>County of Los Angeles<br><br>Employment decisions shall comply with all other applicable federal, state and city/county laws prohibiting discrimination in employment. OneDigital complies with all criminal history inquiry [or ‘ban the box’] laws in California, Connecticut, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont and Washington.<br><br><em>In short, we believe in hiring the most qualified applicant for the position, regardless of background.<br><br></em>If you have questions about our hiring policies and practices, we would be happy to discuss upon receiving your application. We hope to welcome you to OneDigital and look forward to hearing from you.<br><br>OneDigital understands the immense responsibility and opportunities provided by Artificial Intelligence. We utilize advanced Artificial Intelligence [AI] technologies to enhance our recruitment process. This includes using AI to filter candidates based on their qualifications and to rediscover potential candidates from our existing applicant pool. Our AI systems help us efficiently identify the best fit for our open positions, ensuring a streamlined and effective hiring experience. However, AI does not replace the humans in our process. If you have concerns about our use of AI, you may opt out where laws allow.<br><br>Thank you for your interest in joining the OneDigital team!