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Director of Marketing

June 6, 2026

About OpenWorks OpenWorks is a national facilities services company with over 40 years of experience supporting multi-location businesses across the country. We’ve been recognized year over year on the Inc. 5000 and Franchise 500 lists as one of the fastest-growing organizations. At OpenWorks, we’re committed to continuous improvement, empowering our people, and delivering exceptional service to our customers through strong partnerships and innovative solutions. About The Role The Director of Marketing leads OpenWorks' marketing strategy and execution, driving demand generation, lead acquisition, and pipeline growth across the organization. This role owns the development and optimization of integrated marketing programs that increase brand visibility, generate qualified opportunities, and support revenue growth. You'll serve as a strategic partner to sales and executive leadership while remaining hands-on in campaign development, digital marketing, content creation, and performance optimization. You'll also play a key role in building scalable marketing programs, improving conversion performance, and creating a stronger marketing engine that drives measurable business results. What You'll Do <ul><li>Develop and execute integrated marketing strategies that drive brand awareness, qualified lead generation, and business growth.</li><li>Lead multi-channel marketing campaigns across digital, email, content, social media, website, and paid advertising channels.</li><li>Partner closely with sales leadership to create targeted campaigns, sales enablement resources, and customer acquisition strategies.</li><li>Analyze campaign, website, and funnel performance to improve lead quality, conversion rates, and marketing effectiveness.</li><li>Lead content strategy, messaging, and brand positioning that support customer acquisition, franchise growth, and market differentiation.</li><li>Oversee OpenWorks' digital presence, including website optimization, marketing technology platforms, and social media engagement.</li><li>Support franchise growth and local market success through scalable marketing programs, tools, and resources.</li><li>Lead, develop, and mentor a small marketing team while managing external agencies, vendors, and strategic partners.</li><li>Collaborate with executive leadership and cross-functional teams to align marketing initiatives with company objectives and revenue goals. </li></ul>What You Bring <ul><li>7+ years of progressive marketing experience with a strong foundation in demand generation, digital marketing, campaign management, and brand strategy.</li><li>Demonstrated success developing marketing programs that generate qualified leads, support revenue growth, and deliver measurable business results.</li><li>Experience creating and optimizing campaigns across email, web, content, social media, paid advertising, and marketing automation platforms.</li><li>Strong copywriting, communication, and storytelling skills with the ability to translate business goals into compelling marketing initiatives.</li><li>Experience partnering closely with sales and executive leadership to align marketing efforts with growth objectives.</li><li>Proven ability to lead and develop teams while balancing strategic planning with hands-on execution.</li><li>Experience in B2B, franchising, field services, facilities services, or other multi-location service-based organizations is a plus. </li></ul>Why OpenWorks? <ul><li>Lead the strategy and execution of marketing initiatives that directly influence revenue growth, customer acquisition, and business performance.</li><li>Partner closely with executive leadership to shape marketing strategy, drive innovation, and build scalable programs that support long-term growth.</li><li>Contribute to projects and initiatives that directly shape our company's success</li><li>Collaborate with diverse teams and stakeholders across the organization</li><li>Competitive compensation, benefits, and the opportunity to grow your career in a forward-thinking and inclusive Environment </li></ul>Ready to Lead the Next Phase of Growth?

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...