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Head of Marketing / Chief Marketing Officer

May 29, 2026

Position Overview The Head of Marketing will lead the development and execution of a comprehensive, multi-channel marketing strategy across all business units. This individual will oversee brand positioning, customer acquisition, and revenue-driving initiatives across auctions, retail galleries, marketplace, services, and social commerce channels. This role requires a blend of strategic vision, analytical rigor, and hands-on execution, with the ability to operate both at a high level and in the details of campaign development. Key Responsibilities Strategic Leadership <ul><li>Develop and execute a unified marketing strategy aligned with company growth objectives across all business lines</li><li>Build and manage the annual marketing budget, ensuring efficient allocation of resources and strong ROI</li><li>Establish KPIs and reporting frameworks to measure performance and optimize campaigns </li></ul>Marketing Planning & Execution <ul><li>Create and manage a comprehensive marketing calendar across auctions, retail, marketplace, and services</li><li>Develop tailored marketing plans for:</li><li>Auctions: Drive consignments and bidder participation across global sales</li><li>Retail Galleries: Increase foot traffic, purchases, and walk-in consignments</li><li>Stack’s Marketplace: Acquire and retain buyers and sellers</li><li>Services: Promote Vault, Collectibles Market Qualified (CMQ), and Coins in Motion</li><li>Apex Streams (Whatnot): Scale live social commerce presence and customer engagement </li></ul>Channel Management <ul><li>Oversee execution across a diverse set of marketing channels:</li><li>Print advertising in trade publications</li><li>SEO and organic search growth</li><li>SEM and paid acquisition campaigns</li><li>AI-driven optimization and emerging marketing technologies</li><li>Digital marketing (email, social, display, affiliate)</li><li>Broadcast opportunities including radio and television </li></ul>Team & Agency Leadership <ul><li>Build, lead, and mentor a high-performing marketing team across disciplines</li><li>Manage external agencies and vendors (creative, media buying, PR, SEO, etc.)</li><li>Foster a culture of accountability, creativity, and continuous improvement </li></ul>Cross-Functional Collaboration <ul><li>Coordinate closely with auction, gallery, marketplace, and operations teams to align marketing initiatives</li><li>Partner with numismatic specialists and business leaders to bring products and stories to market effectively</li><li>Collaborate with Gold.com affiliated companies to share best practices, leverage synergies, and optimize group-wide performance </li></ul>Qualifications <ul><li>10+ years of marketing leadership experience, ideally within collectibles, luxury goods, marketplaces, or e-commerce</li><li>Proven track record of driving revenue growth through multi-channel marketing strategies</li><li>Experience managing significant marketing budgets with strong analytical and ROI focus</li><li>Deep understanding of both traditional and digital marketing channels</li><li>Experience with marketplace platforms and/or social commerce (e.g., Whatnot, eBay Live) preferred</li><li>Strong leadership, communication, and project management skills</li><li>Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving environment </li></ul>Full-Time | $200,000 - $250,000 / Annually | On-site - Costa Mesa, CA Perks & Benefits <ul><li>Health, vision, dental, and life insurance</li><li>401(k) with company match</li><li>Paid vacation & holidays</li><li>Flexible spending account</li><li>Employee Assistance Program </li></ul>Equal Opportunity Employer. Candidates must be authorized to work in U.S. Thorough background check. This is a full-time position. No recruiters.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...