Lifecycle Marketing Manager

Job Description:

  • Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
  • Create and manage customer segmentation and targeting strategies to optimize the customer journey
  • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
  • Develop and execute SMS and push notification campaigns to engage customers across multiple channels
  • Monitor and analyze campaign performance to optimize results and ROI
  • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

Requirements:

  • Strong Clevertap Platform knowledge
  • Ability to self-manage
  • Strong analytical skills and ability to use data to make informed decisions
  • Understanding of customer behavior and segmentations
  • Experience with A/B testing and experimentation
  • Experience with SMS and push notification marketing
  • Experience with HTML and CSS for email design
  • Graphic designs for email marketing (basic level, but passionate to learn)

Benefits:

  • REMOTE OPPORTUNITY to work full time
  • 6% 401K retirement match
  • Healthcare benefits (include medical, dental, and vision insurance)
  • Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday
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