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Lifecycle Marketing Specialist - Fully Remote

June 17, 2026

This a Full Remote job, the offer is available from: Illinois (USA) Description We are seeking a Lifecycle Marketing Specialist to create and execute compelling lifecycle marketing campaigns that address the needs of both current and prospective customers. Position Overview We are seeking a Lifecycle Marketing Specialist to create and execute compelling email, SMS, and mobile app marketing campaigns to help shape and drive Katapult’s marketing automation strategy. This role is responsible for the day-to-day, hands-on execution of B2C marketing automation programs in support of Katapult’s direct to-consumer marketing objectives. The Lifecycle Marketing Specialist will be responsible for the setup, maintenance, and reporting of email, SMS and integrated marketing programs. You will collaborate with cross-functional teams to ensure seamless execution, from conceptualization to delivery. Responsibilities As our Lifecycle Marketing Specialist, you will: • Craft innovative marketing campaigns that resonate deeply with the needs and desires of both current and potential customers. • Develop detailed creative briefs, product engaging copy and collaborate with designers and team members to bring omni-channel marketing campaigns to life. • Design and implement all email and SMS campaigns, from building emails using templates and HTML to copywriting, coordinating assets, quality assurance, and scheduling. • Review and proofread all messaging across email, SMS, and other templates to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded and render correctly. • Support strategic programs through manual and automated campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. • Create targeted audiences and segments for each message to boost engagement and drive revenue performance against KPI goals. • Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider. • Execute the email/SMS marketing calendar and maintain the project tracking in Asana. Balance email and SMS frequency across program touchpoints to minimize database churn, including marketing, triggered, promotional, and transactional emails. • Leverage customer data, such as web and app behaviors, to personalize messages, segment audiences and build trigger event campaigns effectively. • Plan and conduct A/B tests, manage the testing calendar, record results, and provide recommendations for improvements. Tests will include subject lines, message content, CTAs, customer cohorts, segments, send times, and new features aimed at enhancing performance. • Continuously track and analyze results, offering data-driven recommendations for optimization and improvement. • Ensures all program assets and data management programs adhere to CANSPAM, General Data Protection Regulation (GDPR), and email best practices. Requirements We are excited to hear about your background, and we hope it includes: • At least 2 years of full-time experience in, and an exceptional command of, email marketing • Hands-on experience working with marketing automation platforms for email marketing; possible platforms could include Braze, HubSpot, Iterable, and Insider to name a few options • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database • Experience building an email marketing campaign from scratch • Positive, constructive, highly organized and proactive work style • Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely • Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture • Clear and concise communication and presentation skills • Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc. • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL) • Campaign analytics, HTML/CSS, A/B Testing, and other CMS About Katapult As a leader in point-of-sale solutions for alternative consumer finance, Katapult enables consumers to access the products they need while helping merchants broaden their customer base. Our mission is clear: to unlock financial possibilities through innovative technology. Our vision is to remove financial barriers and transform the shopping experience with technology that simplifies and enhances access for consumers. Our core values reflect how we operate—we aim to uplift our employees, customers, and retail partners by offering transparent and innovative financial solutions. We deliver outstanding results through dedication, integrity, and teamwork, creating opportunities for success and growth every day. Inclusion is at the heart of who we a

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...