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Manager of Digital Marketing and Advertising

June 16, 2026

The Manager of Digital Marketing and Advertising (Marketing Manager - GTAA) position is primarily focused on email marketing, which accounts for approximately 75% of the role. The individual is responsible for developing, executing, and optimizing email campaigns through audience segmentation, automation, personalization, A/B testing, and performance analysis to drive ticket sales, sponsorship revenue, fundraising, retail sales, and customer engagement. In addition, the role oversees customer database management, automated communication workflows, and campaign analytics to improve conversion and retention rates. The remaining responsibilities include managing paid digital advertising across search, social media, and display platforms; creating digital ad content and audience targeting strategies; collaborating with marketing, creative, and communication teams on integrated campaigns; and monitoring performance metrics to provide data-driven recommendations. Success in this role requires strong project management skills, attention to detail, and the ability to manage multiple initiatives simultaneously in a fast-paced, deadline-driven environment.

Additional Job Summary Information
This position will develop and implement a comprehensive marketing program for an academic or support unit in ways that promote recognition and visibility of specific services and/or facilities being offered by that unit. Areas of responsibility usually include budgeting, development of marketing collateral and website design and management. This position will interact on a consistent basis with: unit management and staff, GT Communications and Marketing staff, and vendor representatives. This position will advise and counsel: unit management. This position will supervise: NA

Responsibilities

Formulate specific marketing plans that effectively promote unit product or services.
Directly or through others, design and develop marketing collateral.
Develop and upon approval, administer unit's marketing budget.
Develop and monitor adherence to unit marketing policy and procedures.
Liaise with GT Marketing and Communications organization; adhere to Institute wide marketing policy.
May manage development and placement of external advertising.
May design, purchase and maintain inventory of promotional items.
Perform other duties as assigned

Required Qualifications

Educational Requirements
Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience

Required Experience
Two years of job related experience

Knowledge, Skills, & Abilities

Skills
Application of marketing theory and principles, written and spoken communications, graphic design and production, editing, creativity, web design, budget management, organization, customer relations.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...