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Manager Social Media Content

May 29, 2026

Manager, Social Media Content leads the end-to-end strategy and execution of organic social media content across platforms, developing creative, brand-aligned campaigns that engage audiences and drive business objectives. This role owns content planning and ideation, including building editorial calendars, writing culturally relevant copy, and creating scalable content frameworks that maintain and evolve the brand voice. It collaborates cross-functionally with marketing, creative, and legal teams to produce and amplify high-performing content aligned with broader campaigns and goals. Additionally, the role monitors trends and audience insights, supports community engagement, and proactively identifies timely opportunities to keep the brand relevant and engaging.Why This Role Matters<ul><li>Drives brand relevance and audience engagement by consistently delivering culturally timely, platform-native content that keeps the brand visible even outside major campaign moments.</li><li>Translates business goals into a cohesive, always-on social presence, ensuring organic content aligns with broader marketing strategy and supports overall brand growth.</li><li>Fuels creative innovation by turning trends, insights, and cultural moments into scalable content frameworks that maximize reach and performance across channels.</li><li>Enhances brand loyalty and perception through authentic storytelling, strong community interaction, and collaboration with cross-functional teams to amplify high-impact content.</li></ul>What You Will Do<ul><li>Lead the development and execution of organic social media strategy across key platforms, including content planning, editorial calendars, and creative frameworks.</li><li>Create engaging, platform-specific copy and concepts, managing content from ideation through production while maintaining a strong, consistent brand voice.</li><li>Partner with cross-functional teams to ensure alignment with campaign objectives, brand strategy, and business goals.</li><li>Identify and leverage trends, insights, and cultural moments to produce timely, relevant, and high-performing content.</li><li>Support community engagement by monitoring and responding to audience interactions and maintaining an active brand presence.</li><li>Collaborate with paid media teams to extend the reach and impact of top-performing content.</li></ul>What We’re Looking For<ul><li>Bachelor’s degree in Marketing, Communications, or a related field, with a strong foundation in digital and social media strategy.</li><li>7+ years of professional social media experience, with a focus on organic, brand-led content development and execution.</li><li>Demonstrated expertise in social platforms, audience behavior, and analytics tools, paired with strong strategic thinking and creative ideation skills.</li><li>Exceptional writing and storytelling ability, including experience creating engaging, culturally relevant content and humor-driven copy.</li></ul>Additional Details<ul><li>Relocation Available: No.</li><li>Sponsorship Available: No.</li><li>Typical Schedule: 8:00 am to 5:00 pm.</li><li>Travel Requirement: 5%.</li></ul>#LI-MC2Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500. Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...