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Marketing Automation & Web Developer

June 16, 2026

Are you someone who loves figuring things out, taking ownership, and growing alongside evolving technology? We’re looking for a Marketing Automation & Web Developer who’s excited to learn, experiment, and help shape how we use emerging tools—especially as we expand and mature our CRM and marketing automation capabilities.

This is a hybrid technical‑marketing role where you’ll build seamless digital experiences that fuel engagement, lead generation, and customer lifecycle success. You’ll own and evolve our marketing automation platform, collaborate closely with marketing and sales, and help bring our digital presence to life across multiple websites.

Why This Role Is Different

You’ll own the marketing automation platform, but you won’t be doing it alone—this role is ideal for someone eager to learn, grow expertise, and guide others as we adopt new tools.

You’ll have space to experiment, optimize, and improve, not just maintain the status quo.

You’ll collaborate closely with marketers, developers, and sales to turn business goals into smart, scalable digital experiences.

Job Summary:

This position manages the marketing automation platform with close collaboration of other team members/users, ensuring a seamless journey through campaigns, optimizing conversion paths, and delivering personalized digital experiences. This position is responsible for the routine maintenance of GPI-GPRO.com and GreatPlainsIndustries.com including content and UI upgrades and will serve as backup to support FLOMECmeters.com. This role is successful via close collaboration with the Product Visualization & Web Developer.

The ideal candidate is a creative problem‑solver with strong technical skills, a passion for digital marketing, and the ability to translate business goals into effective automated workflows, campaigns, lead generation, and website experiences.

Job Details:

Marketing Automation: CRM

Own the marketing automation platform.
Develop automated workflows, lead nurture sequences, and triggered campaigns to support the buyer journey.
Build email campaigns, landing pages, and forms that align with marketing goals and brand standards.
Segment lists, score leads and optimize qualification criteria to support sales alignment.
Ensure data integrity by aligning with sales & marketing standards for contact database management.
Collaborate with Marketing Specialist to track performance of automation programs and recommend enhancements based on insights.

Digital Content Creation: GPI, GPRO, FLOMEC

Produce digital assets to support ad campaigns, social media platforms, lead generation efforts, and landing pages.
Support product launches with visual content for web pages.
Ensure all visuals align with brand guidelines and marketing objectives.

Website Development & Maintenance: GPI-GPRO.com and GreatPlainsIndustries.com

Build, update, and maintain websites using Shopify and associated apps, including subdomain content sites.
Optimize web content for performance, accessibility, SEO, and mobile responsiveness.
Build/implement landing pages for campaigns, product launches, and lead gen initiatives across all websites.
Improve site usability, accessibility, SEO, and overall digital experience.
Ensure all digital content is responsive, fast, and visually consistent across devices.
Monitor site performance, resolve issues, and implement iterative improvements.

Analytics & Optimization

Collaborate with Marketing Specialist to measure and analyze engagement metrics across web, email, and automation workflows, eCommerce metrics.
A/B test landing pages, forms, and email campaigns to optimize conversion performance.
Support creation of dashboards and reports to share key insights with marketing leadership.
Recommend improvements based on data trends and user behavior.

Cross Functional Collaboration

Partner with Product Visualization & Web Developer to build a consistent digital brand experience.
Partner with the marketing team to execute multi-channel campaigns and develop digital assets.
Work closely with sales to optimize lead flow and nurture programs.
Collaborate with product, IT, and external agencies when needed to support larger digital initiatives.

Brand Stewardship

Ensures all digital experiences reflect the brand’s voice and visual identity.
Able to create visually compelling work while applying strong development practices.

This Job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities of the employee. The employee may be assigned other responsibilities as required of the position

Job Qualifications:

Required

Bachelor’s degree in Marketing, Web Development, Digital Media, or related field—or equivalent experience.
2–4+ years of experience in digital marketing, marketing automation, or web development.
Hands-on experience with a marketing automation platform and CRM (Infor CRM, HubSpot, Salesforce, etc).
Proficiency in HTML, CSS, and JavaScript for website development and email coding, experience with Shopify or similar ecommerce sites.
Strong understanding of web UX/UI principles, responsive design, and SEO best practices.
Analytical mindset with the ability to translate data into actionable insights.
Ability to troubleshoot issues and find creative solutions.
Clear communicator who thrives in a cross‑functional environment.
High level of proficiency in both automation and front‑end development.
Ensure consistency and quality across all digital touchpoints.

Preferred

Experience with CMS platforms (e.g.,Shopify,WordPress,Webflow, HubSpot CMS).
Basic design skills (Adobe Creative Cloud or similar).
Experience with A/B testing platforms, tagging, and analytics tools (Google Analytics).
Experience, or willingness to learn, and use AI tools to boost efficiency and quality, while applying critical judgment to ensure outputs are accurate, ethical, and aligned with team goals

Job Requirements:

Physical: Sitting at a desk for extended periods of time using standard office equipment.

Tools / Equipment: Computer, 10 Key

Benefits:

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program
Tuition reimbursement
Vision insurance

Work Location: In person

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...