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Marketing Product Owner

June 8, 2026

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

We Win – Being driven every day to win is who we are
People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
Support – Inclusion, sustainability, and reliability surround everything we do
Personal Growth – Dedicated to providing resources and encouragement for employee growth
Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Marketing Product Owner is an individual contributor responsible for owning and optimizing marketing investment strategy for the Leaf Home business. This role partners cross-functionally with channel owners, Sales, and Installation to ensure an effective marketing mix across channels and markets, maximizing lead quality, conversion, and return on investment.

Essential Duties and Responsibilities:

Own and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s).
Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insights.

Align marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiency

Develop and manage market-level investment strategies to ensure optimal geographic mix and coverage.
Analyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiatives
Serve as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisions

Experience and Minimum Qualifications:

4+ years of experience in marketing analytics, performance marketing, business strategy, or related field
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Experience working cross-functionally with marketing, sales, and operations teams
Ability to manage multiple priorities in a fast-paced environment
Proficiency using Microsoft Office Suite.
Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

Bachelor's degree or a Combination of education, training, and experience.

Travel Requirements:

1-10% Travel

Overtime/Additional Hours Requirements:

Additional and non-standard hours may be required (exempt).

Physical Requirements:

Standing Occasionally
Walking Occasionally

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

Innovating, Always – Providing cutting-edge solutions for employees and customers
Partnering with Our Customers – Building trusted relationships at the core of everything we do
Empowering Employees – Creating opportunities for growth and success in a supportive environment
Supporting Our Communities – Giving back to the places our customers and employees call home

What We Offer

Industry-leading compensation package
Competitive medical, dental, and vision benefits after 60 days
Retirement savings plan with company match
Paid parental leave and generous paid time off programs
On-campus fitness programs and meal delivery services
Comprehensive health, wellbeing, financial wellness, and childcare benefits
Opportunities for growth and advancement

Additional Perks

Employee assistance program with 24/7 legal, financial, and counseling support
Employee discount marketplace with thousands of savings options
Gym membership reimbursement
Employee resource groups, including VetConnect and the Women’s Committee

Awards and Recognition

Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work® Certified™. Additional recognitions include:

Remodeling 550 list placements
Qualified Remodeler Top 500 rankings
Smart Culture Awards for employee-focused culture
Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit .

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...