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Off-Page SEO Specialist

May 29, 2026

<h1>Off-Page SEO Specialist</h1>You'll own everything that builds Firecrawl's authority off our own site — backlinks, digital PR, brand mentions, and the newer game of getting cited inside ChatGPT, Perplexity, Claude, and the other LLMs developers now use to discover tools. Traditional off-page SEO and GEO (generative engine optimization) are converging fast, and we want one person who can run both. You'll work closely with Eric, who owns growth strategy, while you own the off-page function end to end: outreach, partnerships, mentions, citations, and the measurement that proves it's working.Salary Range: $140,000 to $180,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)Equity Range: Up to 0.05%Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)Job Type: Full-TimeExperience: 5+ years in SEO with significant off-page ownership at a technical or developer-facing productVisa: US Citizenship/Visa required<div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h1>About Firecrawl</h1>Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 120k+ GitHub stars by building the fastest way for developers to get LLM-ready data.We're a small, fast-moving, technical team building essential infrastructure superintelligence will use to gather data on the web. We ship fast and deep.<div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h1>What You'll Do</h1><ul style="min-height:1.5em"><li>Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.</li><li>Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.</li><li>Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.</li><li>Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.</li><li>Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.</li><li>Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.</li><li>Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.</li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h1>What We're Looking For</h1>A real operator in off-page SEO. You've personally built backlinks at scale, run digital PR campaigns, and have the receipts: domains acquired, DR lift, referral traffic that came from your work. Not a generalist who lists off-page as one of ten things they do.Serious depth in GEO. You've already been doing this — tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses, and shipping a strategy that gets a brand cited. If GEO is theoretical to you, this isn't the role.Experience with technical or developer audiences. You know the difference between a generic SaaS backlink play and what actually works for a developer tool. You understand which publications, newsletters, GitHub-adjacent properties, and dev community sites matter.Strong outreach instincts. You write pitches that get opened and replied to. You don't blast templates. You know how to build a relationship with an editor, a maintainer, or a newsletter author.Comfortable working solo. You'll own this function. No agency safety net, no team of outreach specialists under you. You'll do the work, build the systems, and report the results.Data-literate. You can pull and analyze backlink data in Ahrefs, track citation share across LLMs, and tie off-page work back to signup or activation metrics where possible.Backgrounds that often do well: senior off-page SEOs at developer tool or PLG SaaS companies, digital PR leads who moved in-house, link builders who got serious about GEO before everyone else did.<div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h1>What We're NOT Looking For</h1><ul style="min-height:1.5em"><li>SEOs whose off-page experience is "I directed an agency."</li><li>Anyone using PBNs, link farms, or other black-hat tactics. We're building authority that lasts.</li><li>Generalists who treat off-page as a side project to on-page or technical SEO.</li><li>People who think GEO is a buzzword and traditional SEO is the only thing that matters. (Or vice versa.)</li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h1>A Note On Pace</h1>We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to write the docs and content behind one of the fastest-growing developer tools on the internet, let's talk.<h1>Benefits & Perks</h1><h2>Available to all employees</h2>Salary that makes sense — $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenureOwn a piece — Up to 0.05% equity in what you're helping buildGenerous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to rechargeParental leave — 12 weeks fully paid, for moms and dadsWellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you humanLearning & Development — Expense up to $1,000/year toward anything that helps you grow professionallyTeam offsites — A change of scenery, minus the trust fallsSabbatical — 3 paid months off after 4 years, do something fun and new<h2>Available to US-based full-time employees</h2>Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that worksLife & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballsSupplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mindDoctegrity telehealth — Talk to a doctor from your couch401(k) plan — Retirement might be a ways off, but future-you will thank youPre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bitPet insurance — Because fur babies are family too<h2>Available to SF-based employees</h2>SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energyE-Bike transportation — A loaner electric bike to get you around the city, on us<h1>Interview Process</h1>Application Review — Send us your work: a backlink campaign you ran, a GEO strategy you shipped, or a number you moved (DR, referral traffic, citation share). A short note on where you'd start with Firecrawl's off-page presence.Intro Chat (~20 min) — Quick alignment call. We'll talk about what you've owned, how you measure off-page work, and what you'd prioritize first.Deep Dive Chat (~60 min) — Walk us through a real campaign: target list, outreach approach, what worked, what didn't. Then a live scenario — how would you build a 90-day off-page + GEO plan for Firecrawl from where we are today?Paid Work Trial (1 week) — Audit our current off-page footprint and LLM citation share, identify the biggest lever, and present a 30-day plan with the first wave of targets and pitches drafted.Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.Decision — We move fast after the trial.If you want to own the authority engine behind one of the fastest-growing developer tools on the internet, this is your shot.👉 Apply now.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...