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Product Manager, Marketing Technology

June 6, 2026

<h2>Company Name</h2>ARS-Rescue Rooter <h2>Overview</h2> Join American Residential Services, one of the nation’s largest providers of residential HVAC, plumbing, and electrical services with 7,000 team members and over 50 years of experience. With 70+ locations in 24 states, coast to coast, we are growing and hiring professionals to help support our branch offices, field trades, call centers, and corporate office. Location: Remote The Product Manager, Marketing Technology supports the roadmap, execution, and optimization of marketing tools that enable ARS Corporate Marketing Team to deliver the annual operating plan. This role reports to the VP-Marketing Strategy and partners across teams to drive growth, efficiency, compliance, and performance. You’ll serve as: <ul> <li>Product lead for marketing-owned tools</li> <li>Marketing stakeholder for IT-owned platforms</li> </ul> This role works cross-functionally to translate business needs into clear requirements, manage priorities, and ensure successful delivery and adoption. <h2>Responsibilities</h2> Key Responsibilities: <ul> <li>Support marketing technology roadmap, execution, and ongoing optimization</li> <li>Translate business needs into requirements, user stories, and acceptance criteria</li> <li>Manage intake, backlog, prioritization, timelines, and dependencies</li> <li>Coordinate cross-functional delivery (Marketing, IT, Analytics, PMO, etc.)</li> <li>Lead testing, launch readiness, and post-launch optimization</li> <li>Drive adoption through training, communication, and change management</li> <li>Maintain clear documentation (processes, workflows, releases, ownership)</li> <li>Monitor performance, data quality, and system effectiveness</li> <li>Partner with vendors and support platform evaluations and renewals</li> <li>Ensure compliance, consent, and governance requirements are met</li> </ul> Success Measures: <ul> <li>Clear visibility into roadmap, priorities, and project status</li> <li>On-time, on-scope delivery with strong stakeholder alignment</li> <li>Increased adoption and effective use of marketing tools</li> <li>Improved data quality, reporting, and performance visibility</li> <li>Reduced gaps in ownership, documentation, and processes</li> <li>Strong cross-functional relationships and communication</li> </ul> Core Competencies: <ul> <li>Accountability – Owns execution and delivers results</li> <li>Critical Thinking – Solves complex, cross-functional problems</li> <li>Data-Driven – Uses metrics to guide decisions and improvements</li> <li>Systems Thinking – Understands how tools, data, and workflows connect</li> <li>Communication – Clearly aligns stakeholders at all levels</li> <li>Adaptability – Thrives in a fast-moving, evolving environment</li> </ul> <h2>Qualifications</h2> Qualifications: <ul> <li>5+ years in product management, marketing technology, or related roles</li> <li>Experience with marketing platforms, tools, or integrations</li> <li>Strong understanding of B2C and performance marketing environments</li> <li>Ability to translate business needs into clear product requirements</li> <li>Experience managing backlog, releases, UAT, and adoption</li> <li>Proven cross-functional collaboration (Marketing, IT, Analytics, etc.)</li> <li>Strong data fluency (KPIs, attribution, funnels, reporting)</li> <li>Experience with tools such as CDP, CRM, analytics, or marketing automation preferred</li> <li>Familiarity with platforms like Invoca, OneTrust, Power BI, Azure, or similar a plus</li> <li>Experience supporting training, rollout, and change management</li> <li>Comfortable working in Agile, PMO-led, or hybrid environments</li> </ul> Additional Requirements: <ul> <li>Strong organization, attention to detail, and follow-through</li> <li>Ability to manage multiple priorities in a fast-paced environment</li> <li>Effective communication across technical and non-technical audiences</li> <li>Occasional travel as needed</li> </ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...