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Product Marketing Manager - B2B

June 1, 2026

Our Mission
As the world's number 1 job site
, our mission is to help people get jobs.

We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. This role sits within Glassdoor, where professionals go to zero in on the next step in their career. Rooted in transparency and trust, we have long empowered people to make informed career decisions. We combine authentic employee voices with insights about companies and AI-driven personalization to help job seekers find roles where they can grow and thrive.

Join us as we make worklife better, together.
(•Comscore, Total Visits, March 2025) •Day to Day•The Glassdoor Business Unit of Indeed has a unique mission to make work life better for everyone.

We are looking for an experienced B2B Product Marketing Manager to drive key product marketing campaigns and deliverables in close partnership with Sales, Product, Enablement and Marketing. You will represent Employers' point of view in product development and go to market strategy planning. This role resides within Glassdoor's Product Marketing team and plays a crucial role in driving growth within our enterprise client segment. This role collaborates closely with various cross-functional teams to drive successful go-to-market strategy across internal and external channels. We are looking for a process-oriented marketer grounded in PMM fundamentals with a passion for and track record of serving customer needs. The ideal candidate will be self-directed, collaborative, impact-focused and will demonstrate product marketing expertise, with experience driving product launches and B2B marketing campaigns.

Responsibilities
+ Go-to-market strategy and execution: Bring new Employer products or features to market.

Support GTM motions for Glassdoor's products across in-product, sales, enablement and marketing channels. + Messaging and positioning: Drive differentiated messaging and storytelling strategy for Glassdoor's B2B audience. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels. Develop proof points, claims and positioning, setting our solutions apart in the market. + Customer insights: Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy. Deepen understanding of employers' pain points and needs partnering with Sales, UX Research, and analytics teams. + Cross-functional partnership and influence: Establish excellent communication and collaboration with a wide set of cross-functional teams to drive alignment and on-time campaign delivery. Partner with Product to brainstorm, test, and launch employer-centric solutions that provide value to an HR and Marketing user audience.

Skills/Competencies
+ Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years experience. + Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior
grounded in research, data, and excellent product intuition.

+ Demonstrated expertise in crafting narratives, messaging, and positioning that resonate with target audiences, translate product value, and drive adoption and engagement. + Proven track record in developing and executing go-to-market strategies and marketing channel campaigns, driving alignment with key cross-functional partners, leading execution, and delivering measurable business outcomes. + Excellent analytical skills, demonstrated ability to take on complex problems and pinpoint key insights, and turn those into actionable recommendations and initiatives + Demonstrated relationship building, determining key partners' point of view and developing storytelling to meet it

Salary Range Transparency
Tier 1
United States of America 110,000
164,000 USD per year Tier 2
United States of America 121,000
181,000 USD per year Tier 3
United States of America 133,000
199,000 USD per year Tier 4
N/A Tier 5
United States of America 151,000
227,000 USD per year
Salary Range Disclaimer
The salary range for this role reflects the minimum and maximum compensation for the role.

Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (https://www.indeed.com/careers/paytiers), and recruiters can confirm how location is considered for a specific role.

Benefits
Health, Work/Life Harmony, & Wellbeing
We care about what you care about.

We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

Equal Opportunities and Accommodations Statement
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized.

We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page (https://www.indeed.com/careers).

Inclusion & Belonging
Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work.

At Indeed, we're committed to the well-being of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity. We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Indeed's Employee Recruiting Privacy Policy
Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at https://www.indeed.com/legal , we also want to make you aware of our recruitment-specific privacy policy found at https://www.indeed.com/legal/indeed-jobs .
Agency Disclaimer
Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws.

An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.

AI Notice
Indeed is committed to ensuring fairness and transparency throughout our hiring process.

We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making. Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws.

Reference ID:
46981
\#INDGD
The deadline to apply to this position is 5/29/2026. Job postings may be extended at the hiring team's discretion based on applicant volume.

•

Reference ID:

46981

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...