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Product Marketing Manager, Back Office

June 26, 2026

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and cross-functional marketing activation. In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth company.

As a Product Marketing Manager for Back Office , you will have the opportunity to shape & drive GTM strategy for the product offerings most central to the Toast team management experience.

You will partner closely with the Product, Marketing, Sales, and Customer Success teams to launch new products & features, and drive go-to-market (GTM) strategies for our core suite of software products across the back office restaurant portfolio, such as scheduling, tips management, payroll, employee development, inventory, and more. You will lead and contribute to initiatives spanning product positioning, customer and market research, campaign planning, and sales enablement, with a focus on driving awareness, adoption, and retention across the full lifecycle. The ideal candidate has a proven track record of bringing new products to market, driving cross-functional alignment and leadership, and using insights to inform both near-term tactics and long-term strategy in a dynamic, customer-first environment.

A Day In The Life (Responsibilities)

Lead go-to-market strategy, launch processes, and stakeholder management, and influence product development for new back office products and features
Lead cross-functional teams to launch new products and feature enhancements into the market that deliver value to our customers
Partner with product, GTM, and finance teams to develop key initiatives to drive efficient product adoption
Become a market and sector expert on key restaurant products, and use customer and market research to inform both product and GTM strategy, including by deploying LLMs to mine unstructured data (e.g., sales calls, support tickets) at scale
Take ownership of conversion and adoption metrics and GTM performance, and implement cross-functional plans to drive improvements
Collaborate with Sales Enablement and Customer Success to drive sales productivity by using GenAI to rapidly prototype and scale product knowledge transfer, seller collateral, and value-based talk tracks
Automate competitive intelligence and GTM tracking workflows to keep product and sales teams instantly informed of market shifts and positioning opportunities.

What You'll Need To Thrive (Requirements)

5+ years of combined experience in product marketing, product management, operational roles, finance, sales and strategy consulting.
Cross-Functional Project Management: PMM is a highly cross-functional role. You’re experienced and comfortable driving projects that engage Toasters across finance, sales, product, and marketing to develop strategic plans and achieve desired goals.
Project management: You are an outstanding project manager and know how to roll up your sleeves to get things done. You aren’t discouraged if you hit a roadblock or dead end, and you work tirelessly to find another way.
Inbound and outbound product marketing experience: You can both launch new products/features and leverage AI to accelerate development of segment-targeted positioning and messaging for a multi-product technology platform.
Strategic thinking: You have experience exercising strong business judgement and intuition. You can operate at different altitudes; you are comfortable with conducting analyses but you also know how to zoom out to the highest level, and tailor insights for the right audience (e.g., working team vs. Senior Team)
Strong Communicator: You have excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy-in.
Data-minded with strong analytical capabilities: This includes experience using AI-assisted data analysis tools to independently query metrics and track GTM performance.
Applied GenAI Expertise: Experience using advanced prompting, LLMs, and AI tools to synthesize market research, automate content creation, and drive impact in your work and for customers.
Comfort with Ambiguity: You thrive in undefined environments where there is no playbook. You are comfortable building as you go, leading from the front, and taking an iterative approach to break dow

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...