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Rare Blood Disorders Account & Community Manager – NC/SC and VA Ecosystems
About the position
Rare Blood Disorders Account & Community Manager – NC/SC and VA Ecosystems From the beginning, Genentech has been a team of highly dedicated, passionate individuals. We are a place where people are united around a single purpose and an ambitious vision. Together, we aspire to deliver ever better health outcomes for patients while lowering overall healthcare costs. Our goal is to compel the customer to act on behalf of their patients while showing great commitment to the rare disease community, whose support is key. Utilizing innovative methods to identify patients who may benefit from treatment, we must take a highly strategic approach to patient access while assisting patients and their caregivers to navigate the healthcare system. The Opportunity: The RBD-ACM is a key role that focuses on understanding and addressing the needs of healthcare providers, specialty pharmacies, patients/caregivers, and patient advocacy groups. They aim to improve patient outcomes, lower costs, and enhance the quality of care. By taking ownership of their Therapeutic Area, they collaborate with stakeholders to maximize impact and improve the customer and patient experience. They provide information about products, influence the business strategy, and represent all relevant products within their area. They drive clinical demand within guidelines, ensure appropriate medication choices, and increase patient and caregiver demand for information. They gather insights, support the national strategy at a local level, and represent Genentech products ethically and professionally. Serve as the primary point of contact and identify opportunities for implementing ecosystem and TA squad strategies in the therapeutic area, engaging with healthcare providers, specialty pharmacies, patients/caregivers, and patient advocacy team members Mobilize ecosystem and organization experts to partner with customers and address their clinical, educational, and business goals, aiming for improved patient outcomes, lower costs, and enhanced quality of care Proactively identify and develop solutions for complex accounts within and across ecosystems, including academic, delivery network focused, and TA specialty accounts Deliver education to healthcare providers on product information, appropriate use, dosing and administration, based on FDA approved guidelines. Collaborate with specialty pharmacies to reinforce the value proposition of the Therapeutic Area, conduct business reviews, and identify opportunities. Provide patients/caregivers and patient advocacy group members with resources and information to empower their discussions with healthcare providers and active participation in healthcare decisions This is a field based role, the territory will cover Richmond down through Raleigh/Durham. It is preferred that candidates live in the territory for consideration
Responsibilities
- Serve as the primary point of contact and identify opportunities for implementing ecosystem and TA squad strategies in the therapeutic area, engaging with healthcare providers, specialty pharmacies, patients/caregivers, and patient advocacy team members
- Mobilize ecosystem and organization experts to partner with customers and address their clinical, educational, and business goals, aiming for improved patient outcomes, lower costs, and enhanced quality of care
- Proactively identify and develop solutions for complex accounts within and across ecosystems, including academic, delivery network focused, and TA specialty accounts
- Deliver education to healthcare providers on product information, appropriate use, dosing and administration, based on FDA approved guidelines.
- Collaborate with specialty pharmacies to reinforce the value proposition of the Therapeutic Area, conduct business reviews, and identify opportunities.
- Provide patients/caregivers and patient advocacy group members with resources and information to empower their discussions with healthcare providers and active participation in healthcare decisions
Requirements
- Business, Scientific or Clinical degree, Bachelor’s degree level at minimum
- Previous cross-functional industry experience in commercial life sciences (pharma or biotechnology) or related industry engaging with key healthcare ecosystem players (e.g., payers, health systems), is required
- 6 or more years of experience working in a sales role with HCPs, ideally representing multiple products and working across a complex healthcare system environment
- Demonstrated expertise in coaching, training, and mentoring others to help them achieve their goals and responsibilities, exceeding targets and expectations
- Strong ability to proactively seek and apply relevant information to solve complex problems, assimilate and effectively communicate clinical and product information, and address operational issues in healthcare product delivery, including reimbursement and supply.
- Understanding of applicable laws, codes, and company policies in the healthcare industry
Nice-to-haves
- Previous 4-6 years of account management skills or patient education industry experience
- Hemophilia experience is highly preferred
- Experience with Advocacy groups
- Previous patient-facing commercial/clinical experience in the same therapeutic area