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Regional Brand Strategist

May 27, 2026

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need. To learn more about our company, please visit our website; https://www.trulieve.com <div style="border-bottom:solid windowtext 1.0pt;padding:0.0cm 0.0cm 1.0pt 0.0cm"> </div> Requisition ID: 19639 Remote Work Available: Yes Position: Regional Brand Strategist (South East U.S) Department: Brand Partnerships Location: Remote (FL, AZ, PA preferred)-onsite if near an office Reports to: Marketing Manager, Brand Marketing Position Summary: This role helps to execute Trulieve’s brand strategy, responsible for the supervision and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels in Florida and Georgia markets. Responsible for end-to-end brand execution—from creative briefing to activation execution—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment. Responsibilities: <ul style="margin-top:0.0in;margin-bottom:0.0in"> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies inclusive of initial training for the retail teams, sustained support post-launch and analysis</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Serve as connection from FL and GA markets to National Brand Marketing team, ensuring that the Brand is partnered with state marketing teams for creative briefs, marketing communications for retail, product information, and promotions. Responsible for maintaining brand consistency and synchronicity across markets.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Work with Social Media team to ensure relevant market content is conducted and shot for each brand.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Comply with all security policies and procedures in each territory.</li> </ul> Qualifications: <ul style="margin-top:0.0in;margin-bottom:0.0in"> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Bachelor’s degree preferred</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">4+ years of experience in a marketing and/or retail related role</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Brand Marketing experience is highly preferred</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Understanding of brand partnerships/collaborations preferred</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Understanding of Go-To Market Product strategy</li> </ul> Additional Requirements: <ul style="margin-top:0.0in;margin-bottom:0.0in"> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Proficient use in the suite of Microsoft office products.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Exceptional writing abilities regardless of the subject-matter</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent organizational and time management skills and the ability to prioritize while working on multiple projects</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Ability to influence co-workers including leadership.</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Proactive, self-starter</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Detail-oriented, collaborative, and creative team-player</li> <li style="margin:0.0in 0.0in 0.0in 32.0px;line-height:normal;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif">Must be able to work in a fast-paced, fluid environment under intense deadlines</li> </ul> Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...