Sales Manager

Job Description:

  • Develop and execute regional sales strategies that expand LAWO’s market presence and deliver measurable revenue growth.
  • Manage and grow key accounts through structured plans that deepen relationships and maximize value.
  • Strengthen channel partnerships through joint go-to-market initiatives, training, pipeline development, and strategic support to accelerate mutual success.
  • Identify and capture opportunities in emerging verticals and high-growth markets by leveraging industry trends and competitive insights to inform strategy.
  • Collaborate with internal teams to deliver integrated solutions and ensure customer success.
  • Deliver compelling product presentations and demonstrations that showcase Lawo’s IP-based solutions.
  • Represent LAWO at trade shows, conferences, and customer events as a trusted technology partner.
  • Provide accurate forecasts, pipeline updates, and actionable insights to senior management.
  • Monitor industry trends and competitive activity to inform strategy and uncover growth opportunities.
  • Travel as required to meet objectives.

Requirements:

  • Minimum 5 years of sales experience in broadcast media or related technology sectors with a proven record of exceeding targets.
  • Proven ability to manage and grow key accounts while securing new customers to expand market presence.
  • Experience working with major station groups, networks, and channel partners is highly desirable.
  • Strong understanding of IP-based workflows, network, control, audio, and video technology.
  • Skilled in CRM, forecasting, and data-driven pipeline management.
  • Excellent communication, negotiation, and presentation skills with experience in engaging C-level and engineering stakeholders.
  • Self-motivated, goal-oriented, and able to work independently.
  • Ability to travel nationally and internationally.

Benefits:

  • Competitive Salary and attractive annual bonus
  • 4 Weeks Vacation, plus 12 Holidays
  • Employer-sponsored Health Reimbursement Account
  • Short & Long Term Disability Insurance
  • 401K with Company Match
  • Personal growth within an international environment
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