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Senior Executive/ Assistant Manager – Public Relations

June 29, 2026

Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth.

With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.

Our culture is built through everyday moments, how we behave, make decisions and show up for each other.

With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.

Job Summary

As part of Maison L’Occitane’s PR communications team, this role drives distinctive, culture-led PR strategies to strengthen brand equity and amplify brand impact. You will lead the development of integrated PR ecosystems, spanning media, influencers, creators, and community advocacy, to build relevance, spark conversation, and drive measurable impact across the full customer journey, from awareness to conversion. This role requires a balance of strategic thinking and creative instinct, with the ability to translate brand narratives into compelling, out-of-the-box PR ideas that cut through today’s saturated beauty landscape.

You will play an important role, such as:

Strategic PR & Brand Building

Develop and execute holistic PR strategies aligned with brand’s objectives, campaign direction, and commercial priorities
Drive brand visibility and cultural relevance through impactful storytelling and differentiated communication angles
Plan PR activations across the full funnel from awareness, consideration, and conversion to support both brand building and recruitment
Elevate brand impact through high-quality earned visibility, with a strong focus on value-driven metrics such as EMV/VIT.

End-to-End PR Campaign Management

Own and lead end-to-end PR campaigns from strategy development to execution and post-campaign analysis, ensuring alignment with brand objectives and commercial priorities
Drive integrated campaign rollouts across media, influencers, creators, and brand-owned channels to maximize impact and consistency of messaging
Lead the planning and execution of PR events, brand collaborations, and strategic partnerships as part of the overall campaign ecosystem
Oversee full seeding strategy and execution, including KOL selection, outreach, budgeting, inventory planning, and PR kit development and distribution
Develop and adapt all PR and campaign materials (press releases, media kits, influencer briefs, key messaging) with strong storytelling and attention to detail
Ensure seamless coordination across internal stakeholders and external partners to deliver campaigns with excellence, timeliness, and measurable results

Advocacy, Media & Community Ecosystem

Lead and evolve a holistic advocacy strategy spanning media, influencers, content creators, industry voices, and customers (UGC/KOC), driving consistent and high-impact brand storytelling
Build, manage, and nurture strong relationships with key media, editors, journalists, and digital platforms, alongside a robust network of creators and brand advocates across tiers
Develop tailored media and creator strategies, including compelling pitches, story angles, and engagement frameworks to secure high-quality coverage and meaningful advocacy
Identify and activate emerging voices, platforms, and communities to keep brands culturally relevant and socially discoverable
Manage day-to-day media and influencer engagement with agility and professionalism, ensuring strong responsiveness, relationship continuity, and long-term partnership value

Creative PR & Cultural Relevance

Conceptualize and execute non-traditional PR ideas (e.g. podcasts, social-first formats, immersive experiences, cross-industry collaborations, community events)
Translate trends, insights, and cultural moments into timely PR opportunities that drive conversation and engagement
Ensure all PR outputs are creatively compelling, on-brand, and optimized for multi-platform amplification

Market Intelligence & Trend Spotting

Maintain a strong pulse on beauty, lifestyle, and cultural trends, including competitor activity and emerging social platforms
Translate insights into actionable PR strategies and innovative engagement approaches

Performanc

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...