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Senior Strategy Manager - 1:1 Communications, Personalization Strategy

June 9, 2026

<span class="jobdescription"><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px">Description</h2> </div><div><p><strong>Own the Growth: Driving Business Outcomes through 1:1 Communications</strong></p> <p> </p> <p><strong>Our team and what we’ll accomplish together</strong></p> <p> </p> <p>Join the Comms & Personalization (C&P) team and drive the future of marketing innovation! Our vision is to Reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI. Reporting to the Manager - 1:1 Comms Growth, you will be a key leader in realizing this vision, taking full ownership of the business growth and sales accountability for your core business portfolios through strategic leadership, data-driven decision-making, performance optimization, and identification of new growth opportunities.</p> <p> </p> <p><strong>What You'll Do</strong></p> <p> </p> <ul style="list-style-type:disc"> <li>Strategic Targets Ownership</li> <li>Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountability</li> </ul> <p> </p> <p><strong>Performance Insights and Optimizations</strong></p> <p> </p> <ul style="list-style-type:disc"> <li>Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)</li> <li>Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations</li> <li>Partner closely with GTM teams to optimize underperforming areas and turn business priorities into targeted action plans</li> <li>Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior</li> </ul> <p> </p> <p><strong>Portfolio Ownership</strong></p> <p> </p> <ul style="list-style-type:disc"> <li>Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI. In parallel, work with Marketing, Product, and Engineering teams to prioritize enabling capabilities and define the roadmap needed to deliver against business needs and maximize value</li> <li>Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization to ensure the team consistently achieves its business goals, effectively leveraging our 1:1 mediums</li> <li>Serve as the primary point of contact for your assigned business area on behalf of the C&P team, managing all requests related to targets, performance, opportunities, and capabilities</li> </ul> <p> </p> <p><strong>Executive Presentation & Storytelling</strong></p> <p> </p> <ul style="list-style-type:disc"> <li>Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling.</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px">Qualifications</h2> </div><div><p><strong>What you bring</strong></p> <p> </p> <ul style="list-style-type:disc"> <li>5+ years experience as a business growth strategist with a proven record of driving significant business outcomes</li> <li>You are a proactive owner with an entrepreneurial & continuous improvement mindset, taking full accountability and continuously looking for what works, what does not, and making the necessary changes to drive results</li> <li>Deep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notifications</li> <li>Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders</li> <li>Excellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive-level storytelling</li> <li>Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working</li> <li>Ability to rapidly build fluency in new platforms, technical concepts, and data environments</li> </ul> <p> </p> <p><strong>Great-to-haves</strong></p> <p> </p> <ul style="list-style-type:disc"> <li>Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy</li> <li>Experience working with product & engineering teams to bring new AI capabilities to optimize 1:1 communications, to deliver the right message at the right time</li> <li>Experience with Adobe 1:1 platforms, such as Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Campaign Classic (ACC)</li> </ul> <p> </p> <p><strong>What we give back to you</strong></p> <p> </p> <ul style="list-style-type:disc"> <li>A highly-engaged, dynamic and collaborative environment</li> <li>A place that embraces our core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growth</li> <li>Opportunities for personal development through training, networking, and career development</li> <li>Flexible work styles with the ability to work in and out of the office</li> <li>An organization that actively supports you giving back to the community you live in</li> <li>An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable environment</li> </ul> <p> </p> <p>#LI-REMOTE</p> <p> </p></div></div></div> </span>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...