Social Analyst (Social Intelligence & Listening)

About the position

Hasbro is seeking a highly skilled Social Analyst with deep expertise in social data, listening, and audience intelligence. This role sits at the intersection of analytics, cultural insight, and franchise strategy—transforming real-time and longitudinal social signals into actionable recommendations that shape marketing, product, and storytelling decisions. You will not only report on performance, but actively inform upstream decision-making across franchises, licensed consumer products, media planning, and PR. This is a high-impact role for someone who can translate complex social data into clear narratives that influence both campaign optimization and long-term brand development (2–3-year horizon).

Responsibilities

  • Lead always-on social listening programs to uncover audience behaviors, cultural trends, and emerging opportunities across Hasbro brands and franchises
  • Facilitate bi-weekly social listening stand-ups, synthesizing real-time insights into clear, actionable takeaways for cross-functional teams
  • Identify whitespace opportunities, unmet audience needs, and signals that inform content planning as well as franchise development and licensed product innovation
  • Own and deliver monthly social health reports across channels, highlighting performance trends, risks, and opportunities
  • Produce campaign pulse reporting (24-hour, 7-day, and wrap reports) with actionable recommendations to optimize in-flight and future campaigns
  • Develop and present quarterly cross-brand learning agendas and resulting best practices, translating insights into strategic implications for stakeholders
  • Inspire and enable reactive social content, rooted in what our fans and communities care about, building relationships beyond transactional purchases
  • Shape media planning and brief responses by integrating audience insights, platform behaviors, and cultural context
  • Support PR and announcement strategy (e.g., major franchise reveals) with predictive and reactive social insights
  • Partner with franchise, licensing, and brand teams to bring social insights upstream into 2–3 year franchise planning and canon development
  • Inform licensed consumer product (LCP) prioritization, identifying opportunities to revive or scale IP based on audience demand signals
  • Own governance and optimization of social analytics tools (e.g., social listening platform & social analytics tools), ensuring data accuracy, taxonomy consistency, and scalability
  • Drive continuous improvement in dashboards, listening queries, reporting frameworks and new ways of working
  • Iterate and scale AI-forward workflows in analytics processes to maximize impact and increase time spent on higher order tasks
  • Be a strategic thought leader in managing listening platform relationships to ensure early access to new capabilities and best-in-class partnership

Requirements

  • 5–8+ years in social analytics, digital intelligence, or consumer insights
  • Deep expertise in social listening platforms (Sprinklr preferred) and large-scale data interpretation
  • Experience supporting entertainment, gaming, toys, or franchise-based brands strongly preferred
  • Ability to translate data into compelling narratives and strategic recommendations
  • Strong understanding of platform dynamics, fandom culture, and internet trends
  • Experience influencing cross-functional stakeholders (marketing, PR, product, licensing, etc.)
  • Comfort working across both real-time reporting and long-term strategic analysis
  • Strong background in social listening query development and insight synthesization

Benefits

  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development
  • Exclusive Perks
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