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Sr. Director of Growth Marketing

May 29, 2026

Use our easy apply form to send your application to Christina Finster, the Jobot Pro hosting this job. Compensation Based on Experience.

Sr. Director of Growth Marketing

$125000 - $155000 per year | Wyoming, MI | On-Site | Permanent

This is not a “marketing manager running campaigns” role.

A bit about us:

We’re a fast-moving growth studio helping B2B companies uncover repeatable traction through rapid experimentation, demand generation, and customer acquisition systems.

Our team operates more like a startup lab than a traditional agency. We move in 2-week sprints, test aggressively, learn quickly, and optimize relentlessly. We believe growth comes from market signal — not assumptions, giant strategy decks, or polished campaigns that never convert.

We partner directly with founders, operators, and executive teams to build traction engines that create measurable pipeline growth.

If you love ambiguity, speed, ownership, and experimentation, you’ll fit right in.

Why join us?

Highly collaborative startup-style environment

Direct influence on company and client growth

Fast-moving culture with real autonomy

Work directly with founders and executives

Opportunity to shape systems, strategy, and execution

Flexibility without corporate bureaucracy

Hybrid downtown Grand Rapids office environment

A team that values initiative, experimentation, and execution

This is the kind of role where someone says:

“I found a faster way to test this.”

…and everyone gets excited instead of nervous.

Job Details

We’re looking for a Senior Director of Growth Marketing to lead rapid experimentation and full-funnel growth initiatives across B2B clients and internal initiatives.

This person will own growth experimentation across the entire customer lifecycle — from awareness through acquisition, activation, retention, revenue, and referral.

You’ll help design, launch, analyze, and optimize traction experiments that generate qualified conversations and pipeline momentum.

What You’ll Do

Run rapid 2-week growth experiments across paid, outbound, SEO, partnerships, social, and lifecycle campaigns

Optimize full-funnel customer journeys

Build landing pages and test messaging quickly

Analyze campaign and pipeline performance data

Present learnings and recommendations directly to founders/executives

Develop repeatable growth playbooks and systems

Partner cross-functionally across growth, sales, and product initiatives

Use AI tools to accelerate execution and experimentation

Help identify where traction truly exists before scaling

Ideal Background

10+ years in growth marketing, demand gen, acquisition, or digital marketing

Experience in B2B startup or high-growth environments

Strong demand generation and pipeline ownership mindset

Comfortable running experiments and pivoting quickly

Hands-on experience with tools like: HubSpot, Apollo, LinkedIn Ads, Webflow, Instapage, Unbounce, & Dripify

Strong analytical and systems-thinking mindset

Comfortable client-facing with executives and founders

Founder mentality with high ownership and initiative

Location

Strong preference for candidates near Grand Rapids, MI

Hybrid preferred

Remote possible for exceptional candidates

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...