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Vice President, Brand and Market Strategy

June 13, 2026

Job Description:

Define and evolve SOCi’s category narrative, positioning, and messaging architecture
Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
Ensure consistency of narrative across brand, product, sales, and executive communications
Shape how analysts, media, customers, and the market understand SOCi
Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
Lead and scale a high-performing brand and creative organization
Own SOCi’s earned and owned media strategy to build market authority and executive visibility
Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers
Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media
Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging
Elevate executive presence through keynotes, bylines, interviews, and industry influence
Ensure SOCi maintains a strong and differentiated voice in the market
Lead and mentor the Product Marketing function, including a Sr. Director and team
Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative
Provide strategic oversight across messaging frameworks
Drive consistency between brand narrative, product messaging, and revenue strategy

Requirements:

7+ years of B2B Product Marketing experience working in a fast-paced, high growth environment
Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams) - building, leading and mentoring high-performing teams as well as growing revenue
Demonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomes
In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
Demonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customers
Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate
You are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organization
Your executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvement
Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Bachelor's degree in a related field

Benefits:

Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...