VP Marketing, Healthcare Workforce Solutions

<span class="jobdescription"><p><span style=""><strong>We Impact Lives Through Purpose-Driven Work in A People First Culture</strong></span></p> <p> </p> <p><span style="">Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.  </span></p> <p> </p> <p><span style="">Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.  </span></p> <p> </p> <p><span style="">We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.  </span></p> <p> </p><p><strong><span style="">WHAT YOU’LL DO</span></strong></p> <p><br><span style="">As Vice President of Marketing, Healthcare Workforce Solutions, you will lead the strategy and execution for Ascend’s accelerated growth across a strategic, multi brand portfolio that includes Laudio and Staff Garden. You will define and drive category leading thought leadership, product and solutions marketing, and a differentiated industry presence that positions Ascend as a leader in how healthcare organizations engage and support their workforce. Partnering closely with Sales, Product, and Executive Leadership, you will align go to market strategy and end to end demand generation with a clear mandate to build a healthy, scalable pipeline fueled by highly qualified leads.</span></p> <p><br><strong><span style="">WHERE YOU’LL WORK</span></strong></p> <p><br><span style="">This position offers the flexibility of remote work within the United States and requires alignment with Eastern or Central time zone hours to support business needs.</span></p> <p><br><strong><span style="">HOW YOU’LL SPEND YOUR TIME</span></strong></p> <ul> <li><span style=""><strong>Strategy Development:</strong> Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments. As a full stack marketer, you will bring a creative, differentiated approach to positioning Ascend in a competitive healthcare technology landscape while driving measurable demand.</span></li> <li><span style=""><strong>Demand Generation: </strong>Design and execute capital efficient, multi channel demand generation programs targeting C suite healthcare leaders, with a strong focus on pipeline quality and revenue impact. Partner closely with Sales to ensure lead quality, conversion, and pipeline acceleration while leveraging analytics to continuously optimize performance.</span></li> <li><span style=""><strong>Brand Management:</strong> Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio, ensuring consistent, compelling messaging across all channels.</span></li> <li><span style=""><strong>Market & Customer Insight:</strong> Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior, translating insights into actionable marketing strategies.</span></li> <li><span style=""><strong>Full Stack Marketing Leadership:</strong> Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments.</span></li> <li><span style=""><strong>Customer Community Development:</strong> Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy.</span></li> <li><span style=""><strong>Ambassador & Referral Strategy: </strong>Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling.</span></li> <li><span style=""><strong>Account Based Marketing:</strong> Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales.</span></li> <li><span style=""><strong>Analytics & Reporting:</strong> Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy. Cascade data driven discipline across marketing and partner teams while delivering clear, executive level reporting on performance and impact.</span></li> <li><span style=""><strong>Partnerships & Influence: </strong>Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem.</span></li> </ul> <p> </p> <p><strong><span style="">WHAT YOU’LL NEED</span></strong></p> <ul> <li><span style="">12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems</span></li> <li><span style="">Deep understanding of the health system environment, including complex multi buyer committee sales cycles, key industry trends, and demonstrated credibility with C suite healthcare executives</span></li> <li><span style="">Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact</span></li> <li><span style="">Proven experience developing and scaling brand strategy in a multi brand, post acquisition environment</span></li> <li><span style="">Strong analytical, data driven decision making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact</span></li> <li><span style="">Experience planning and delivering high impact, private customer or client conferences and large scale events</span></li> <li><span style="">Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts</span></li> <li><span style="">Demonstrated ability to collaborate cross functionally, influence senior stakeholders, and lead through partnership</span></li> <li><span style="">Bachelor’s degree in marketing, business, or a related field; MBA preferred</span></li> </ul><p> </p> <p><span style=""><strong>BENEFITS </strong></span></p> <p> </p> <ul type="disc"> <li style=""><span style="">Flexible and generous paid time off</span></li> <li style=""><span style="">Competitive medical, dental, vision and life insurance</span></li> <li style=""><span style="">401(k) employer matching program</span></li> <li style=""><span style="">Parental leave</span></li> <li style=""><span style="">Wellness resources</span></li> <li style=""><span style="">Charitable matching program</span></li> <li style=""><span style="">On-site workout facilities (Leawood, Gilbert, Burlington)</span></li> <li style=""><span style="">Community outreach groups</span></li> <li style=""><span style="">Tuition reimbursement</span></li> </ul> <p> </p> <p><span style=""><strong>Fostering A Sense of Belonging </strong></span></p> <p> </p> <p><span style="">Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.  </span></p> <p> </p> <p><span style="">Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions with Ascend Learning, LLC must be legally authorized to work in the United States, and verification of employment eligibility will be required at the time of hire.  </span></p> </span>

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